Fewer Songs, More Often! How Top 40 Radio Keeps You Listening

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Are you sick to death of "Blurred Lines?" When it comes on the radio (again), do you tune out and go stream something else? If so, you could be a part of the problem.

Radio programmers at Top 40 stations are desperate to keep you tuned in and listening to ads; that’s how they pay the rent. So they’ve done some homework, and they think they might have a way of competing with music streamers like Spotify: Play fewer hit songs, more often.

In a conversation with Soundcheck host John Schaefer, Hannah Karp explains this surprising new FM strategy detailed in her recent piece for The Wall Street Journal.