Episode 512: Can Mezcal Save A Village?

Friday, January 24, 2014

In the mountains of Oaxaca, in southern Mexico, there are basically no jobs. Villages are empty of young men, who go elsewhere in Mexico or to the U.S. to find work.

On today's show, we meet two cousins from Oaxaca who dream of bringing jobs to their village. Their strategy: Launch a startup to make mezcal, a popular local liquor — then get people in the U.S. to buy it.

Music: Music from the traditional Zapotec brass bands of the Sierra Norte in Oaxaca, Mexico. (recorded by Marianne McCune at the yearly fiesta in 2004). Find us: Twitter/ Facebook/Spotify/ Tumblr. Download the Planet Money iPhone App.

Copyright 2014 NPR. To see more, visit

Source: NPR


Comments [5]

Hi Everyone.

You can find it online as Mezcal Tosba and it is available in our website. thanks for the support.

Feb. 19 2014 12:12 PM
Martha from Boston

Another non-drinker here eager to buy this mezcal as a gift. A google search for "Mezcal Tosca" turns up absolutely nothing! How will I find it??

Feb. 04 2014 09:37 PM
Jackie from Tampa, Florida

Dear NPR,
Thank you for bringing us the story. I've never heard of misdialed before and my curiosity is piqued. As an added bonus I have the opportunity to help a village of people who were working so hard to help themselves however, your story stop short! How can I buy this drink and support please entrepreneurial people??
Please post more information! And do a follow up on the story. Can't wait to hear of future successes!

Feb. 04 2014 06:08 PM from Bronxvile, NY

RE: Episode 512

I enjoy just about all your programs which I listen in podcast. Please, follow up the story, Can Mezcal Save a Village? I do not drink alcohol, but I am ready to help the makers of Mezcal Tosca by buying their product to send it as a gift to friends and relative. They should have a website to sell their product to people like me.

Thanks for your programs,

Nila Marrone

Feb. 02 2014 02:30 PM
Javier Cobo

This story was so awesome. What is the name of the company that makes the mezcal? It sounded like "tosca," but I don't know how to spell it.

Jan. 29 2014 12:58 PM

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