Innovation Hub Published by Innovation Hub The Genius of Starbucks and Howard Schultz Listen Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/655295/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Howard Schultz, CEO of Starbucks, created a cultural shift in the way that we consume coffee. But he also had more early failures than successes, says Nancy Koehn, a historian at Harvard Business School.