Would You Buy Wine Based on the Label?

The Leonard Lopate Show | Feb 5, 2016

Can a great label convince you to buy a wine you've never heard of? Corey Miller, founder and CEO of Barrel + Ink, a company that pairs small winemakers with graphic designers, Andre Mack, owner of Mouton Noir wines and a graphic designer and Jennifer Hische, a graphic designer who's designed for Barrel + Ink, join us to talk about wine labels. They’ll tell us all that goes into designing the eye-catching labels which often do more to sell the bottle than the actual quality of the wine.

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