Costume-Clad Veggies Could Be More Appealing To Kids, Study Finds

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Super Sprowtz characters Brian Broccoli, Erica Eggplant and Colby Carrot. (Courtesy Super Sprowtz via Facebook)

Are vegetables the victims of bad marketing? Is it possible that simply dressing up a zucchini as a surfer dude will get kids to eat more zucchini?

A study recently published in the journal Pediatrics says yes. And if you play videos and display banners about him — and his carrot and sweet pea friends — you can increase kids’ visits to the salad bar by a whopping 240 percent.

Here’s a video about Super Sprowtz, an organization that turned vegetables into a cast of superhero characters to teach children about nutrition:


The study was conducted by researchers at the Center for Behavioral Economics in Child Nutrition at Cornell University. Professor Drew Hanks is its lead author.

Hanks is now a professor of consumer sciences at Ohio State University, and he joins Here & Now‘s Robin Young to discuss the implications of his research.



Drew Hanks, assistant professor of consumer sciences at Ohio State University.

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