Companies Integrate Ads Into Social Media To Stay Relevant

Recently, research firm eMarketer estimated that spending on mobile ads, on smartphones and tablets, will eclipse advertising spending on radio and in print this year.

Advertisers will spend a projected $18 billion on mobile platforms in 2014, while newspapers will draw about $17 billion in ad revenue, and radio roughly $15 billion.

That shift in ad dollars has led to a shift in creative approaches, with more and more marketers are either mimicking or using consumer-generated content in their advertising.

Here & Now media analyst John Carroll discusses the trend with host Jeremy Hobson.

Guest

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