The Man Who Invented Facebook Ad Tracking Is Not Sorry

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A worker sits in the Facebook office in Menlo Park, California.

It’s one thing to get fired. It’s another thing to be escorted out by security. And another thing altogether to have your boss call while you’re sitting in the parking lot in shock, and ask what you might be doing next, and if you need investors.

But that’s Silicon Valley for you.

Before he got canned, Antonio García Martínez was an ads guy at Facebook. Pre-IPO. He designed the ad tracking system that allows products you searched for one single time to follow you around the internet. But he was also undercover as an author, taking notes for a tell-all. The book he wrote is called Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. Stories of Face-versaries instead of birthdays, what it means to get an email from Zuck, and the cult of changing the world. 

Despite all he knows, despite ethnic-affinity targeting, he still thinks online ads are A-OK. So Manoush tries to save his ad-loving soul. 

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