Can Brands Bounce Back After Scandal?

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In September, regulators fined Wells Fargo $185 million for opening fake accounts without customers' permission. (Justin Sullivan/Getty Images)

In the past year, three of the world’s great brands — Volkswagen, Wells Fargo and Samsung — have experienced some self-inflicted damage.

Whether in Europe, North America or Asia, big corporations must adapt to a world where social media can spread bad news instantly. Corporate-crisis experts say to cut the red tape and respond quickly when a problem appears instead of trying to hide when consumers can share bad news on Facebook and other platforms.

Here & Now’s Robin Young talks with NPR business editor Marilyn Geewax, to discuss where these major corporations went wrong — and what they can do to repair their reputations.


Marilyn Geewax, NPR senior business editor. She tweets @geewaxnpr.

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