Breitbart Calls For Kellogg's Boycott After Company Pulls Ads

Email a Friend
Boxes of Kellogg's cereals including Froot Loops, Cocoa Krispies and Raisin Bran are seen at a store in Arlington, Virginia, Dec. 1, 2016. Kellogg's is facing a boycott organized by the Trump-aligned Breitbart News after the cereal giant decided to pull its advertising from the website. (Saul Loeb/AFP/Getty Images)

Several companies, including Kellogg’s, Allstate, Nest and Warby Parker, announced Tuesday they would pull their advertisements from the right-wing site Breitbart — some claiming they did not even know their ads were appearing there.

The controversial website, formerly run by President-elect Donald Trump’s Chief Strategist Steve Bannon, has drawn ire for publishing articles considered sympathetic to white nationalists. Breitbart denies that and responded in kind to the ad pulls, calling for a boycott of Kellogg’s.

John Carroll (@johncarroll_bu), a professor of mass communication at Boston University who writes the Campaign Outsider blog, speaks with Here & Now‘s Robin Young about the incident.

Copyright 2016 NPR. To see more, visit