Streams

Blockbusters and the Ticket to Success

Monday, January 06, 2014

Lady Gaga's new album ARTPOP has not done as well as expected. Lady Gaga's new album ARTPOP has not done as well as expected.

Anita Elberse, Harvard Business School’s expert on the entertainment industry, explains why building a business around blockbuster products—the movies, television shows, songs, and books—is the surest path to long-term success. In her book Blockbusters, she looks at what’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James.

Guests:

Anita Elberse

Comments [12]

CParis from New Jersey

This interview seems to miss that many of the best dramatic stories are showing up everywhere but the movie theater - why spend $12+ for a movie ticket to some mediocre mess when you can watch a dozen different quality programs for the price of a cable or Netflix subscription. Or binge-watch full seasons for free with just a library card.

Jan. 07 2014 01:45 PM
Kurt from Suffern

Based on this interview I predict her book will NOT become a blockbuster.

Jan. 06 2014 12:48 PM
Michelle from NYC

I don't know many names that haven't come up in the old traditional systems, publishing, music, movies, that have done really well. A few, here and there, but overall the traditional media still provides the higher numbers. The hype around do it yourself, is so annoying. Especially when most of those crying do it yourself, go on to sign book deals with the majors.

Beyonce had budget to blow on huge album video launch.

Jan. 06 2014 12:33 PM
jgarbuz from Queens

I find Netflix to be pretty good in recommending what I should pick out. I would guess that their picks from me have been about 85% right on, based on the number of stars I've given other picks. Their algorithm is pretty darn good, and gets better as you rate more and more of what you've already watched. I would say it's Netlix's greatest strength, as it is for Amazon in what they recommend for me to buy.

Jan. 06 2014 12:29 PM
Guy from NYC

This woman seems to lack any critical purchase on Hollywood that doesn't involve the bottom line. She may not be solely an apologist for the industry--it is hard to tell from her turgid statements. But her perspective seems to just underwrite the prevailing climate, an approach that produces the market-driven tripe we must sit through without offering any possible solutions. I wonder who endowed her Harvard chair.

Jan. 06 2014 12:26 PM
Bonn from East Village

Your speaker says that the profits have increased. Of course, they have. As the guests on Brian Lehrer's show a few days ago explained, it's because ticket prices have gone up, but moviegoing is flat, hasn't increased, according to stats.

Jan. 06 2014 12:25 PM
Mike from NYC

And Speilberg hasn't made a good film in a decade, he should really just get out of the business. Most overrated filmmaker of all time in my opinion. He's a relic of 80's movie-making and been downhill ever since.

Jan. 06 2014 12:21 PM
Mike from NYC

Unfortunately the more and more studios pour into these crap blockbusters that fail the more none they lose and the more they decide to gamble on the next crap movie to recoup their previous losses. WHY don't they ever learn their lessons and put money back into smaller higher quality and more interesting and unique films. They learn the EXACT wrong lesson every time and reinforce the poor decision making instead of learning their lesson. This is why Hollywood sucks and is going downhill so fast.

Jan. 06 2014 12:19 PM
John A

Prior segment (on Brian's morning show) was on how evil sells in the current climate as well.

Jan. 06 2014 12:18 PM
jgarbuz from Queens

Leonard, can you ask your guest the effect on video games on the movie business? Can she say anything about it? More and more actors are "starring" in high end video games.

Jan. 06 2014 12:15 PM
jgarbuz from Queens

Leonard, can you ask your guest the effect on video games on the movie business? Can she say anything about it? More and more actors are "starring" in high end video games.

Jan. 06 2014 12:15 PM
Barry from Brooklyn

She is not taking into account that these movies appeal to young people who are increasingly attracted to non-movie media. You need to take into account the graying audience that love going to see movies in theaters.

Jan. 06 2014 12:14 PM

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