Freakonomics Radio Edit this Published by Freakonomics Radio by Freakonomics Radio A Better Way to Eat Listen 26 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/384307/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Takeru Kobayashi revolutionized the sport of competitive eating. What can the rest of us learn from his breakthrough?