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Bentley, Once An Exclusive Car, Trying To Become 'Mainstream'

Sunday, December 01, 2013

Bentley is selling 20 times as many cars as when it was acquired by Volkswagen in 1998. Having the the marketing power of a global brand behind it has helped Bentley. So has a shift in the car's reputation. The Bentley has gone from the stodgy afterthought to Rolls Royce to a desired ride for young athletes and celebrities.

Source: NPR

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