Beating the billionaires: How Unilever fought off Warren Buffett, 3G and Kraft Heinz

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Warren Buffett and 3G were taken aback by the harsh rejection of the takeover offer they had backed but people close to the Anglo-Dutch group say the deal made no financial or strategic sense for them. Arash Massoudi and James Fontanella-Khan tell a tale of miscalculation and culture divide