How Technology Will Transform Advertising

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Andrew Essex, CEO of Tribeca Enterprises, argues that technology has made advertising traditional advertising obsolete.

Andrew Essex, CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival, and former CEO of the advertising agency Droga5, discusses his book, The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come . Essex argues that technology has made traditional advertising obsolete. He argues that advertisers have neglected their audiences and offers a glimpse of what the industry could look like moving forward.