With One in Three Voters Still Undecided, A Look at the 'Persuadables'

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With just five days left until mid-term elections, Republicans and Democrats alike going to be making lots phone calls and knocking on lots of doors, trying to reach out and talk to undecided voters — or as they’re called in polling circles, “persuadables.” That little semantic shift that reveals how desirable these voters are and what lengths a campaign will go to in order to get them. 

But who are these persuadables? And what exactly do they need to be persuaded?

Michael McDonald spends a lot of time asking those questions. He’s a professor at George Mason University, and runs the United States Elections Project. We’re also joined by Kerwin George. He’s one of the thirty percent of Americans who (according to an AP Poll out this week) are still undecided in this election.