Patchwork Nation: Brand Identity

Thursday, October 21, 2010

Each week in October, Dante Chinni, project director of Patchwork Nation and author of Our Patchwork Nation: The Surprising Truth About the "Real" America, reviews the way Americans group themselves into categories like "Boom Towns," "Tractor Communities," and "Monied Burbs."  Today, he looks at what the presence of Walmart, Starbucks, and Whole Foods stores in says about different parts of the country.


Dante Chinni

Comments [5]

gaetano catelli

@Xtina, re: "What does the compilation of all this random information ultimately prove?"

that Dante Chinni doesn't have a clue.

Oct. 22 2010 07:10 AM
Jeremy from Harlem from Harlem

Wouldn't another reason for Avatar not playing well in the so-called more conservative areas of the nation be that Avatar cost more to view?

Oct. 21 2010 11:48 AM
Robert from NYC

Yeah, but c'mon, upstaters ARE really crazy.

Oct. 21 2010 11:41 AM
Xtina from E. Village

So what? What does the compilation of all this random information ultimately prove? So people spend money according to their income, politics and religion. Shocking.

Oct. 21 2010 11:38 AM
DickeyFuller from Washington, DC


I don't go to WalMart because the WalMart heirs are rich enough.


Oct. 21 2010 11:36 AM

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