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Edward Wyatt, business reporter for The New York Times talks about the FTC charges against POM juice.
POM Wonderful fundamentally disagrees with the FTC and believes that the commission’s allegations against POM are completely unwarranted. Pomegranates are food – highly nutritious produce, designed by nature itself. Because POM products may in fact offer the promise of better health, we believe it is important to share the research results as they become available.
Read POM’s statement in response to the FTC’s complaint here: http://www.pomwonderful.com/about/september-27-2010
No juice is a magic elixir, and the mistake is to regard any juice as having magical properties. I view pomegranate juice as a useful supplement to my diet, just like blueberry, bilberry & elderberry juice. I mix pomegranate juice with tart cherry juice because I find Pom a little too sweet. As for the health claims, I suspect there's a difference between whole pomegranate seeds and pomegranate juice. So even though I frequently drink pomegranate juices, when I can, I buy whole pomegranates and eat the seeds raw; that's where I think you'd get the biggest anti-oxidant boost; but of course, no company is going to get a big boost in profits from marketing raw pomegranates, because they're not processed and there's no significant profit margin in raw fruits & vegetables.
the FTC's welcome action against Resnick, whose Pom was a marketing campaign in search of a product, should not obscure small but convincing studies into pomegranate juice by Israel's respected Technion Institute. In particular, one controlled study showed it highly effective in slowing the progress of advanced prostate cancer. Pomegranate juice from Azerbaijan and the Republic of Georgia, for example, is widely available, at about half the price of Pom.
brian, you had La Resnick on, and she was a brilliant self-parody. But you let the chance to fess up go by, right there at the end of today's discussion, before the martini...
don't forget pom makes all those b%$^&t claims based on animal testing....
to paraphrase the narrator (at the beginning and the end) of You Will Meet a Tall Dark Stranger: sometimes illusions work better than 'the medication'.
The media's poor reporting of scientific studies and lack of scientific understanding in general has allowed manufacturers to make wild, unsubstantiated claims. An average scientific news story contains several inaccuracies. Meanwhile, the media's ignorance feeds into the general culture that embraces pseudo-science and mistrusts experts. Re: antioxidants. Has anyone bothered asking how much actually survives digestion???????
Hey Brian, why don't you replay some of that interview with the woman you interviewed (Resnick) who gushed about its benefits and also their business savvy almost to the point of obnoxiousness.
Are we really surprised that a company would make inflated (or false) claims for its product - AND complain that government regulators were overstepping their authority?
Snake oil remains snake oil, and its producers will fight to keep their market share.
POM is starting to sound like a pharmaceutical company.
Any word on coconut water? It seems to be the new POM in some ways. It tastes awful, but I drink it as much as I can. Am I wasting my money?
This lady bought the massive lake under Los Angeles, and presumably uses it to produce fancy food in the middle of the desert (she is also one of the world's biggest producers of pistachios).
And we can thank her for that 212 elixir with the world's largest carbon footprint short of moon juice, Fiji water.
If were going to sue her it would likely be for something slightly more equistential.
That said, I am delighted that the government is finally dealing with the crap people claim. I notice Ben and Jerry's is pulling "natural" off their label, and the FDA is also nailing J & J on their false claim that mouthwash is better for your mouth than rinsing with tap water.
Do I detect a transparency-in-business trend worthy of boasting about in mid-term election campaigns?!
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