The Post-Season Express: Baseball Replays on Times Square Shuttle Trains

Tuesday, September 21, 2010

Starting Tuesday, one of the three shuttle trains running between Grand Central Station and Times Square has what the MTA calls a subway first: an advertiser-sponsored video campaign. The ten-inch screens are promoting TBS's coverage of the baseball post-season.

Although the screens are just repeating a TBS commercial right now, subway rider Janet Vasquez appreciates it.

“I think it's great,” she says. “I mean, I enjoy baseball, so it's a little different than looking at the regular, everyday mundane.” 

The MTA says it earns more than $100 million a year from advertising.

The TBS campaign will run on the Times Square Shuttle for a month.



More in:

News, weather, Radiolab, Brian Lehrer and more.
Get the best of WNYC in your inbox, every morning.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.


Latest Newscast




WNYC is supported by the Charles H. Revson Foundation: Because a great city needs an informed and engaged public


Supported by