Kate Hinds is an Associate Producer for WNYC News. She also reports for WNYC and Transportation Nation, a public radio reporting project that combines the work of multiple newsrooms to provide coverage of how we build, rebuild and get around the nation.
The Post-Season Express: Baseball Replays on Times Square Shuttle Trains
Tuesday, September 21, 2010
Starting Tuesday, one of the three shuttle trains running between Grand Central Station and Times Square has what the MTA calls a subway first: an advertiser-sponsored video campaign. The ten-inch screens are promoting TBS's coverage of the baseball post-season.
Although the screens are just repeating a TBS commercial right now, subway rider Janet Vasquez appreciates it.
“I think it's great,” she says. “I mean, I enjoy baseball, so it's a little different than looking at the regular, everyday mundane.”
The MTA says it earns more than $100 million a year from advertising.
The TBS campaign will run on the Times Square Shuttle for a month.