Coke Machine

Tuesday, September 21, 2010

Coca-Cola has billed itself as the world's most popular beverage. Journalist Michael Blanding looks into the Coca Cola Company’s global impact. In Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink, he looks at how Coca Cola became one of the most profitable companies on the planet, and made "Coca-Cola" the world's second- most recognized word after "hello."


Michael Blanding

Comments [10] from

Read the book about Tom Elmezzi, the man who kept the Pepsi Cola Secret, SECRET. The current Pepsi Cola formula was developed across the street from Queensbridge Houses. Read how come. There will be a book discussion
09/27/10 6:00PM at the LIC Library on 21 Street.

Sep. 25 2010 05:05 PM

The masterbation joke fell flat. We depend on NPR to be the adults in our culture. There are so few left, I'm afraid.

Sep. 21 2010 02:47 PM

i remember living in south africa in the late 80s - you couldn't find a single Pepsi drink in sight - but guess what soft drink sold everywhere.
Even apartheid couldn't keep coke away from south africa...

Sep. 21 2010 02:03 PM
Steve Gardner from Yonkers, NY

When I was a kid -1945-1955 I drank Pepsi because Pepsi gave you 12 fl.oz. for the same price a the 6 oz. coke. BTW The French Canadians were called "Pepsie's" in the 60's because they were to cheep to drink Coke.

Sep. 21 2010 01:57 PM
John from Manhattan

With a bucket full of actual problems that exist both in the US and around the world, this guy's is coming after Coke?!!! Dude, you need to get another job. These protracted overwrought, hyperbolic bits of triviality just hurt my brain. No really, my brain hurts.

Sep. 21 2010 01:55 PM
Amy from Manhattan

The 1st Pepsi slogan I remember was "Come alive--you're in the Pepsi generation!" in the '60s.

Sep. 21 2010 01:49 PM
Ken from Soho

When Pepsi began their ad campaign, "We're the Pepsi generation", I took this as a major insult, and resolved never to drink Pepsi again.

Sep. 21 2010 01:49 PM
miriam katin from New York

We lived in Israel in the fifties and early sixties and
coke was just a dream. They said that the company could not sell in Israel because then the Arab countries would stop selling them.
Was that a fact?
Finally they started to sell the drink as syrup with seltzer.

Sep. 21 2010 01:48 PM
Amy from Manhattan

Last I heard, Coca-Cola[TM] was still the source of cocaine for the medical industry--they still use coca leaf but extract the cocaine & sell it to pharma co's. instead of putting it into the soda. Does Mr. Blanding know if that's still true?

Sep. 21 2010 01:43 PM

is it true that Coke trademarked their particular red brand of color?

Sep. 21 2010 01:17 PM

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