Coke Machine

The Leonard Lopate Show | Sep 20, 2010

Coca-Cola has billed itself as the world's most popular beverage. Journalist Michael Blanding looks into the Coca Cola Company’s global impact. In Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink, he looks at how Coca Cola became one of the most profitable companies on the planet, and made "Coca-Cola" the world's second- most recognized word after "hello."

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