Streams

Formerly Known as "High Fructose Corn Syrup"

Friday, September 17, 2010

Anna Lappé, blogger and author of Diet for a Hot Planet, talks about the possible renaming of high fructose corn syrup and takes your calls on suggestions for the new name. Author, blogger and NYU professor Marion Nestle weighs in.

Guests:

Anna Lappé

Comments [120]

Linda from Roxbury Township

Butch, short for butcher -- first it fattens you up, then it kills you.

Sep. 18 2010 10:53 AM

(Sorry for the late reply - I caught the late-night encore presentation)

I refer to it as "overprocessed subsidized corn byproduct sugar substitute", but I think it'll end up labeled as "artificial sweetener" - here's why:

[1] It *is* artificial (man-/machine-made)
[2] It *is* used as a sweetener
[3] It's a generic label that doesn't faze the public
[4] It takes less ink to print than "high fructose corn syrup"
[5] And it's better branding than "sugar substitute"

If the goal is to reduce its consumption then either leave it as "high fructose corn syrup" or call it by its chemical compound nomenclature. A rose by any other name would smell as sweet, but saccharin by the name "1,1-Dioxo-1,2-benzothiazol-3-one" leaves a bad taste.

(Of course, if companies really want to increase sales, they would have made their products with "all-natural" sugar from sugar cane in the first place)

Sep. 18 2010 01:57 AM
Gina @ Feed Our Families from Portland, OR

One of the callers said "high fructose corn syrup" isn't high in sugar - that's incorrect. It does have a higher percentage of fructose and there are respected studies indicating that our bodies do not absorb HFCS like natural sugar because of this. I

HFCS also tricks your homones to believe that you're hungry when you are likely satisfied.

HFCS has been found to contain mercury.

The bottom line is that HFCS MIGHT not be terribly damaging in minimal amounts but that's difficult for the average consumer to achieve since HFCS is everywhere. To JT's point above, if corn weren't subsidized, it wouldn't be so cheap and food manufacturers wouldn't use it so freely.

I think this is actually a wonderful opportunity to talk about HFCS, and educate consumers on healthy options.

Sep. 17 2010 05:30 PM
JTM from Glen Ridge NJ

SUGAR3 (as in “sugar cubed”)

(Can't do the superscript but you get the idea)

Sep. 17 2010 03:05 PM
Leon Goldberg from NY

I see they are considering fructinose also. So... here's take 3:
Fructinase

Sep. 17 2010 02:15 PM
Amy from Manhattan

I liked the suggestion "frucrup" (based on "fruc[tose sy]rup") from one of the callers, but I'd divide the words differently: "fructup." Yes, the rhyme is deliberate.

Here's the Center for Science in the Public Interest's take on it: "Proposed Name Change For High-Fructose Corn Syrup Still Misleading" (http://cspinet.org/new/201009151.html).

And I agree w/anonyme that we need to counter the casting of healthy eating as a "lifestyle" rather than a health issue. Also the portrayal of healthy foods as tasting bad!

On the other hand, some of the commenters seem to be confusing the health effects of sugar w/those of fat. Maybe we need a segment on the differences.

Sep. 17 2010 12:46 PM
anonyme

war machine chemical grown, gmo, diabetes-promoting, monoculture poison.

But rather than grousing about our victimhood, resolve to buy viable food directly from farmers and learn to cook. Children deserve nothing less and here's a great great talk about those involved in "slow money" organic agriculture, and bringing it even to a wal-mart near you. (It's NOT elitist!!! You feed the corn growers who won't convert to organic by saying "organic's elitist" This is a wonderful hopeful concrete keynote: http://www.midhudsonmedia.com/clients/slowmoney/gary-hirshberg.htm

Sep. 17 2010 12:18 PM
Lynn from Brooklyn, NY

they shouldn't be allowed to change the name unless they are changing the product. It's like changing the word murder because now it's hard to get a job. That is crazy talk.

Sep. 17 2010 12:05 PM

Love what Laura from New Canaan, CT wrote:

"C.R.A.P. - corn repurposed as poison"

This is simply a marketing technique to bamboozle the public. The industry should not be allowed to change it.

Why does WNYC keep using Marion Nestle as its source? She constantly misinforms.

For more on why HFCS is different from sucrose (table sugar) and a significant contributor to high rates of Type II Diabetes read this link:

http://articles.mercola.com/sites/articles/archive/2010/01/26/sugar-may-be-bad-but-this-sweetener-is-far-more-deadly-part-2.aspx

Sep. 17 2010 12:04 PM
madelaine from albertson

Mr. Patterson from Brokklyn-very very funny.

Sep. 17 2010 12:03 PM
jawbone from Parsippany

Estelle, ding ding ding.

Sadly, that may well be a major cause of the all the obesity and early Type II diabetes in kids.

Will the Big Ag Corporate powers win this battle? Or will science be allowed to conitnue to study just what HFCS is doing to us and our children?

Read these Princeton studies. Changed my approach to food buying. Better safe than sorry. And I've had to give up some manufactured foods I really enjoy, but, hey....

http://www.princeton.edu/main/news/archive/S26/91/22K07/

Sep. 17 2010 12:01 PM
Lu

Call it
Corn Sweetend Syrup-CSS

Sep. 17 2010 12:00 PM
Liam from East Elmhurst

Corn-hole-lots-of-fungus!
Yeah, Mommie, choosie muthas choose it!

Sep. 17 2010 12:00 PM
Leon Goldberg from NYC

Have to retract Fructasia as I see it's really being considered. (Go figure.)

Let's call it Frutisol.

Sep. 17 2010 11:59 AM
Johnny from Brooklyn

The problem with high fructose corn syrup is that it is NOT ABSORBED by the body and stays there crystalized!

while many of your listeners are right that we consume too many sweets, that point takes the conversation away from the real problem

Sep. 17 2010 11:58 AM
madelaine from albertson

Monsantose

Sep. 17 2010 11:58 AM
Bill from Bronx

The new name for high fructose corn syrup should be lowfat corn oil.

Sep. 17 2010 11:58 AM
Jeff from Bronx

Crack

Sep. 17 2010 11:58 AM
robyn from 11211

refined corn sugar

Sep. 17 2010 11:58 AM
Xtina from E. Village

They can call it anything they want. It still won't get me to eat it, or any other sugar of any kind. I have not eaten any sugar at all, except fresh fruit, for the last 18 months. So take that Monsanto and ADM.

Sep. 17 2010 11:57 AM
Estelle from Washington Heights

How about calling high fructose corn syrup as "Kid Killa?"

Sep. 17 2010 11:57 AM
Derek from 42nd & Lex

Industrial Sugar

Sep. 17 2010 11:57 AM
robyn from 11211

refined corn sugar

Sep. 17 2010 11:57 AM
jawbone from Parsippany

We have a HFCS ringer or stooge or sadly gullible consumer in Marion. eh?

Please read the Princeton studies comparing HFCS to actual sugar.

They are not the same to the rats being studied. Nor, it appears, to human bodies.

http://www.princeton.edu/main/news/archive/S26/91/22K07/

I am not eating any more HFCS.

Please ask the guest if pseudonyms are already being used on food labels.

I know what corn syrup is, but are labelers using that name to cover their use of HFCS?

Sep. 17 2010 11:57 AM
Bill from Mamaroneck

For several years now in our house we refer to it as "Crack." As with creamer, we often say, "Honey, what would you like in your coffee, milk or crack?"

Sep. 17 2010 11:57 AM
ericf

sweet & high

Sep. 17 2010 11:56 AM
Mr. Patterson from Brooklyn

High Fructose Corn Syrup Mellencamp

Sep. 17 2010 11:56 AM
ericf

thumbs up to gilda from manhattan.

Sep. 17 2010 11:55 AM
Derek from 42nd & Lex

Sweet Corn Juice

Sep. 17 2010 11:54 AM
Erick from Manhattan

Cornporn

Sep. 17 2010 11:54 AM
Anonymous from NJ

Compound 1984, as in George Orwell...

Sep. 17 2010 11:53 AM
Peg

Maxicrose
Obesyrup

Sep. 17 2010 11:53 AM
Michael from NJ

Highly fattening sugar syrup

Sep. 17 2010 11:53 AM
Gregg from SoHo

CancerYum

Sep. 17 2010 11:52 AM
JOhn Caterino

if sugar = white death
hfcs = yellow death

Sep. 17 2010 11:52 AM
Beth from NJ

Can we speak to that article in the Times? What gives....it read exactly like propaganda.

Sep. 17 2010 11:52 AM
jawbone from Parsippany

High Metabolic Syndrome Syrup

Sep. 17 2010 11:52 AM
beboe from brooklyn

High Fructose Death Syrup

Sep. 17 2010 11:51 AM
Arnold Hidaka from Rego Park

obesweet

Sep. 17 2010 11:51 AM
ethan from brooklyn

"corn handles" since this stuff ends up on your waist

Sep. 17 2010 11:51 AM
Chris from Brooklyn

You probably can't say this on the air but I think it should be "Huge Fat Ass Corn Syrup"

Sep. 17 2010 11:50 AM
Cesar from Manhattan

My suggestions:

1. Corn Jelly
2. Fortified Corn Kernel Extract
3. Other Sugars

I seem to remember when FDA-required nutrition facts on food labels listed

Sep. 17 2010 11:50 AM
Sue from North Salem, NY

The point is not whether the artist formerly known as HFCS is healthy or unhealthy. The point is that it's in EVERYTHING.

Sep. 17 2010 11:50 AM
Pearl

As "autolyzed yeast" is used as a replacement for MSG in processed foods (referencing how it is produced)...

"Enzyme-converted starch" based on the process that is used to create it.

Sep. 17 2010 11:50 AM
Anonymous from NJ

Compound 1984, as in George Orwell...

Sep. 17 2010 11:50 AM
Brendan from UWS

Liquid Obesity(TM)

Sep. 17 2010 11:50 AM
tom from uws

Kernel Sweet

AKA

Colonel Sugar, the animated spokesman.

Sep. 17 2010 11:50 AM
gunter from east village

Creative Clay

Sep. 17 2010 11:49 AM
Sally from LES

Sweet and Really Low

Sep. 17 2010 11:49 AM
Frank

Liquitox

Sep. 17 2010 11:49 AM
dana from chester, ny

WHITE

MANS

POISON.

Sep. 17 2010 11:48 AM
Charles in Bernardsville

Meant to say: Freedom Nectar

Sep. 17 2010 11:48 AM
Daniel from Brooklyn

Zea Mays Based Sweetener

Sep. 17 2010 11:47 AM
brian from rockland county

Sure Sugar. ("sure yeah, this is sugar...")

Sep. 17 2010 11:45 AM
Ross from Brooklyn

Colestra - or brand name: Colean

(for those consumers who remember the fun-to -impugn fat substitute Olestra - brand name Olean)

Sep. 17 2010 11:45 AM
judith

vegetable sugar

Sep. 17 2010 11:45 AM

sap formerly known as high fructose corn syrup

Sep. 17 2010 11:45 AM
Jackie Piemonte

how about PTD (pathway to diease)
or RCC (really cheap crap) or
GMP (genertically modified poison)

Sep. 17 2010 11:44 AM
Ben from Brooklyn

Liquid Maizeulose: "Why resist? It's in everything you eat!"

Sep. 17 2010 11:44 AM
scils2008 from USA

It should be called Corn Krack made from cracked corn! Can't remember where I saw the graphs, but remembered seeing graphs that showed the parallel relationship between HFCS usage, US obesity rates along with US Type II diabetes rates..... a very significant and strong correlation; ergo Corn Krack- America's unforgiving addiction.

Sep. 17 2010 11:43 AM
Jing You from New Jersey

Ubiquitose Americana

Sep. 17 2010 11:43 AM
Charles in Bernardsville from Nj

Freedom Syrup

Sep. 17 2010 11:42 AM
James from Brooklyn

SuSuSy for Super Sugar Syrup.

Sep. 17 2010 11:41 AM
Leslie from The Bronx

"Amaizin" could be a new name for high fructose corn syrup. "Maize" is another word for corn. Saying there is "a bit of maize in this product" can be shortened to "Amaizin".

Sep. 17 2010 11:41 AM
jim from Sweden

Setebaid™, (diabetes spelled backwards)

Sep. 17 2010 11:40 AM
Ann Marwick from Putnam County, NY

"Sweet poison" - it will never be used by the industry but that is essentially what it is

Sep. 17 2010 11:40 AM
Don Mulvaney from Brooklyn

What's the point in changing the name. High Fructose Corn Syrup Sucks so... don't use it!
Use real juice as a sweetener. Think about doing the right thing.

Sep. 17 2010 11:40 AM
Laura from New Canaan, CT

C.R.A.P. - corn repurposed as poison

Sep. 17 2010 11:40 AM
Hal from Crown Heights

"Monsanto"

(etymology: mon from French = mine, + santo from Latin = health)

Sep. 17 2010 11:40 AM
Tana from Bay Ridge

Kiddy Heroin

Sep. 17 2010 11:40 AM
Jay from nj

How 'bout CORN TAR or MAIZE HONEY.

Personally I prefer Corn Tar but it might wind-up another pr problem.

Sep. 17 2010 11:39 AM
David Morris from Manhattan

ToxiSweet

Sep. 17 2010 11:39 AM
sharon from Manhattan

"I Can't Believe It's Not Sugar!"....... (lol)

Sep. 17 2010 11:39 AM
Solomon from NYC

PIG LIPSTICK

Sep. 17 2010 11:39 AM
Kat from Westchester

sugar-that's-even-worse-than-sugar

Sep. 17 2010 11:38 AM
artista from greenpoint

i knew we could count on wnyc's wonderful audience to call it as it is as far as opinions on what high-fructose corn syrup is....

but I want to comment that this effort here by you, Brian, and your producers, is an absolutely classic example of trying to make consumers & audiences work for free (which so much corporate 'outreach' to audiences, especially via the internet, consists of). Efforts to build audiences by making them feel important & part of a 'family" by responding to a request from the radio host is more free labor social-media style and is a sign that every show on wnyc wants to be the Takeaway (yuck!) And here I am, doing it! Seductive!

Sep. 17 2010 11:38 AM

High Fructose Obesity Sauce
Obesity Syrup
Cheap Fat Corn Sugar

Sep. 17 2010 11:38 AM
David from Brooklyn

government sugar

Sep. 17 2010 11:38 AM
Jack Jackson from Central NJ

Type 2 Diabetes Inducer - which when abbreviated takes on a certain Stars Wars sound - tee 2 dee eye

Sep. 17 2010 11:37 AM
Gilda from Manhattan

how about "mis-sugar" and slogan- you have to be meshuggah to eat it!!!!

Sep. 17 2010 11:37 AM
Jay from nj

How 'bout CORN TAR or MAIZE HONEY.

Personally I prefer Corn Tar but it might wind-up another pr problem.

Sep. 17 2010 11:37 AM
Susan from NYC

Sweet Killer or Sweet Poison or Sweet Death

Sep. 17 2010 11:36 AM
Jay from Dobbs Ferry

diabetose (dye-A-bih-tose)

Sep. 17 2010 11:36 AM
Lane

Cancer Candy.

Sep. 17 2010 11:36 AM
Peter from New York

Diabetose!

May I ask why are you helping the industry re-brand such a harmful and easily replaceable sweetener? The problem with HFCS is not the image, but the reality.

Sep. 17 2010 11:36 AM
kent from manhattan

obesity elixer, diabetes drink, high mortaility corn sugar

Sep. 17 2010 11:36 AM
jennifer from brooklyn

cheap sticky child fattening yuck

Sep. 17 2010 11:36 AM
zach from West Palm Beach, FL

Corporate Sugar
High Profit Sugar
Industrial Complex Sugar
Ronald Reagan Sugar

Sep. 17 2010 11:36 AM
Andy from Williamsburg

Cancer Candy! YUM!!!

Sep. 17 2010 11:35 AM
stan from inwood

obesia
nico-teen
luvhandula (organic)

Sep. 17 2010 11:35 AM
Michael from Brooklyn, NY

Ersatz Sucré

Sep. 17 2010 11:35 AM
Jamison from Fort Green

Cornphatnal (corn-fating-all)
Yummmy!

Sep. 17 2010 11:35 AM
irv levine from stony brook ny

Corn
Resourced
Agricultural
Pressing

C.R.A.P.

Sep. 17 2010 11:35 AM
Mary Herzog from Brooklyn

sugar smack

Sep. 17 2010 11:35 AM
Ben from Park Slope

How about "Submit To Corn, Your Overlord"

or

"Happy Juice by Archer Daniels Midland"

or

"Hi. We're from the government. We're here to make your food tasty!"

Sep. 17 2010 11:35 AM
Brian DePasquale from Park Slope

Obesity-inducing garbage.

Sep. 17 2010 11:34 AM
Sydney

Sweet Subsidy Jelly

Sep. 17 2010 11:34 AM
Peter Jones

New name for High Fructose Corn Syrup:

Artery Algae

Sep. 17 2010 11:34 AM

Obesity Syrup

Sep. 17 2010 11:34 AM
Leon Goldberg from NYC

Fructasia

Sep. 17 2010 11:34 AM
Jane from Brooklyn

How about Highly Subsidized Corn Syrup?

Sep. 17 2010 11:34 AM

Obesity sauce!

Sep. 17 2010 11:33 AM
alex

Death juice

Sep. 17 2010 11:33 AM
Stacey from NYC

Death Syrup.

Sep. 17 2010 11:33 AM
Pat from Brooklyn

The Devil. that's what I've called it for years.

Sep. 17 2010 11:32 AM
Patrick from Belleville, New Jersey

Let's rename HFCS the "Silent Killer"

Sep. 17 2010 11:32 AM

PS
why is the industry aloud to change the name of this product. sounds like bait and switch to me, just when people are learning the dangers of HFCS.

Sep. 17 2010 11:19 AM
Sally

Corn Fructose Unhealthy Clogging Killer -- the acronym is particularly apt...

Sep. 17 2010 11:14 AM
Ken from Soho

How about "Diabetes Starter"?

Sep. 17 2010 11:12 AM
Lauren from East Village

Fat Elixir

Sep. 17 2010 11:08 AM
anonyme

war machine chemical grown, gmo, diabetes-promoting, monoculture poison.

But rather than grousing about our victimhood, resolve to buy viable food directly from farmers and learn to cook. Children deserve nothing less and here's a great great talk about those involved in "slow money" organic agriculture, and bringing it even to a wal-mart near you. (It's NOT elitist!!! You feed the corn growers who won't convert to organic by saying "organic's elitist" This is a wonderful hopeful concrete keynote: http://www.midhudsonmedia.com/clients/slowmoney/gary-hirshberg.htm

Sep. 17 2010 10:27 AM

government liquid sugar

or

survial of the fittest juice

Sep. 17 2010 10:16 AM
Kate

Sweet Juice of Death

Sep. 17 2010 10:14 AM
jade from sitting on a butt nutured by Rotnfat

The Evil Elixir.

Sweet Death.

Rotnfat. (rots your teeth, makes you fat)

Subsyr. (because its a subsidized syrup)

Sep. 17 2010 10:13 AM
Pete from Bronx, NY

How about SFP (sweetfattypoison)?

Sep. 17 2010 10:11 AM

diabetes sap?

Sep. 17 2010 10:10 AM

the whole high fructose corn syrup things makes me angry. we subsidies corn farmers so this crap is so damn cheap they put it in everything. And its processed like crazy. you wanna call normal corn syrup "corn sugars", fine. it's misleading since it's a syrup, so why not just call it syrup. my major problem is with the over processed "high fructose" type that has it's glucose turned into fructose. i'm sure 90% of americans consume way to much of this stuff and don't even realize how many things its in.

Sep. 17 2010 10:08 AM
DangerWillRobinson from NY

How about "fat, fat, fatty, fat sugar"?

Sep. 17 2010 10:07 AM
Jeff Pappas from Ct.

HAPPY FUN CORN SUGAR

GO SUGAR !

Sep. 17 2010 10:05 AM
JT from Long Island

Why does HFCS exist?

Governments give subsidies to corn farmers to produce more corn than we need. We end creating products like this just use the corn and then complain about how unhealthy the results are. Why doesn't the government cut the subsidies? It should be easy to pass when budgets have to be cut.Taxing soda makes no sense when we subsidize the people that make cheap drinks possible.

Sep. 17 2010 09:44 AM

Leave a Comment

Email addresses are required but never displayed.

The Morning Brief

Enter your email address and we’ll send you our top 5 stories every day, plus breaking news and weather.