They traded on nostagia and faded out in the 1980s. But now they're back. Today, Chock Full o'Nuts, the self-proclaimed purveyer of "heavenly coffee," is opening its first eatery in New York City in almost 30 years.
The menu includes cream cheese sandwiches on date bread, whole wheat doughnuts and mugs of coffee for $2 -- a far cry from the five cents Russian immigrant William Black charged for a "cupp'a joe" when he first opened the diner in the 1930s.
The new owners are starting on West 23rd Street, and hope to have 50 Chockful o'Nuts coffee shops within 15 years.