Freakonomics co-author Stephen J. Dubner has signed a production deal with New York Public Radio and American Public Media to start a new media project, called Freakonomics Radio.
The project will result in radio segments every other week on Marketplace, a national business and economics show that airs on nearly 400 public radio stations in the U.S. It will also produce a regular podcast and five hour-long radio specials over the coming year.
Freakonomics, written by Dubner and Steven Levitt, an economics professor at the University of Chicago, was first published in 2005 and has sold four million copies worldwide.
Collin Campbell, who has worked as a reporter and producer at WNYC and most recently helped launch Transportation Nation, a collaboration of public radio stations to cover transportation and infrastructure, will be Freakonomics Radio's executive producer.