Swim stars huge in U.S. media, ho-hum in China’s

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One can hardly turn on a screen in the United States without seeing Olympic swimmer Michael Phelps. But, in China, coverage of the record-setting team is slim. Contributing to the collective shoulder-shrug, the Chinese haven’t fielded a competitive men’s swim team in many years. On the other hand, Chinese coverage of judo and badminton — even American badminton — dwarf the American equivalent.Guest: Jere Longman, in Beijing covering the Olympics for the New York Times