Jonathan Greenblatt — The Business of Doing Good

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Jonathan Greenblatt — The Business of Doing Good

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."

Jonathan Greenblatt — The Business of Doing Good

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."