Social Networks Experiment: $40,000 for Ten Red Balloons

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The US Department of Defense is launching a bizarre experiment in social networking this weekend. They're putting up 10 giant red weather balloons across the country, and they're asking regular folks to find them. The point? To study how we can work together on sites like Twitter and Facebook to solve problems. Whichever team finds all 10 balloons first wins $40,000.

Takeaway tech Baratunde Thurston and Peter Lee, the Director of the Transformational Convergence Technology Office, at the Defense Advanced Research Projects Agency, also known as DARPA, explain why social networking and whimsical red balloons will be all the rage this weekend.