Hispanic America

Tuesday, August 17, 2010

Ceril Shagrin, Univision’s executive VP of Audience Measurement, Innovation and Analytics, talks about Univision's recent poll of Hispanic Americans, done in conjunction with AP, Nielsen, and Stanford University.


Ceril Shagrin

Comments [15]

Eugenia Renskoff from Brooklyn

Hi, Brian, In Argentina, my father, a Cossack immigrant, taught us not to get into debt. He paid for everything with cash. We owned our own home, a beautiful chalet in one of the best neighborhoods in Buenos Aires. In the United States, things were different. There was credit for this, credit for that. It was difficult to get adjusted, but even here my father never had any debts, except for the mortgage on our house. I think back to those years with my father and I wish I had never bought that condo in GA that, without my knowing it, was poisoned with mortgage fraud and predatory lending. Eugenia Renskoff

Aug. 17 2010 01:33 PM
Henry Escobar from Elizabeth NJ


You rule.

Let's try now to have 'univision' focusing on the causes of immigration -the real ones-.

WOoops. That would push Jorge Ramos to do some real reporting...

...and the Miami-Cuban-Mafia will have him starve.
And he really doesn't want that.
He wants his check no matter how much bowing to them he has to do.

**And that is why young students show up
at his books signings, and rip his books in his face =P
(after patiently making a short line in some mall)
while saying "You shouldn't lie so much".

...maybe that's why he doesn't do more book-signings -or put out books anymore- lol.

Aug. 17 2010 11:59 AM
Ana Maria from New Jersey

I went to school at 37 with the help of Pell grant,but I refuse to apply for the loan. I took odd jobs to find a way to pay so I graduated loan free.
Latinos know how to live with what is needed, not to what we want.
I am originally from Peru, but guess what I went to school to inspire my son (US born), but he was a US marine, now has a "good job" in the private sector and never finish school, he is 32 still single perhaps he will do the same at 37!
We own a house, bought by my father a furniture finisher who arrived in the US at 60! now 84 the debt is less that 60,000! We also now how to live on a budget and still had fun around the world...

Aug. 17 2010 11:45 AM

I was born a U.S. citizen. I am bilingual and bicultural. Due to poverty, I left high school at age 16 to get a GED and join the workforce. I've worked full-time since and have achieved a BS (Cum Laude) and an MS in TESOL (w/ distinction) plus 45 post grad credits. I didn't make time for Novelas... (Take note Univision.) I am the first to achieve this in my family and it has taken me 25 years. I work and pay as I go. I own a long as I can pay the mortgage. This September I'll move my daughter to Boston for nursing school (more debt). This is truly the land of opportunity if you work hard, and we Hispanics do!

Aug. 17 2010 11:42 AM

oh, I think u expect people with no boots to pull themselves up by their boot straps.

Aug. 17 2010 11:38 AM
john from office


Like obscenity, you know it when you see it. Look a detroit, New Orleans, South Central LA, Chicago, Harlem, Atlanta.

Bastions of high education and achievement

Aug. 17 2010 11:19 AM
Peter from Fairfield CT

Odd, to me anyway, I'm the only one in my family to complete college and graduate school. No one in my family encouraged me, in fact my father was more of a scoffer to the idea in spite of his having completed 2 years of college in 1918. My motivation was primarily to not end up where they were. I also chose to hang out with college bound kids, purely accidently. A big help was being the class artist from 4th grade on. This gave me tangible direction and a good idea as to where I could end up: First as a commercial designer and for the last twenty years, as a fine artist doing and selling paintings.

Aug. 17 2010 11:07 AM
Jana from Queens

I am a Brazilian immigrant who and have lived in the Us for 14 years. I have never own more than I can afford and always have had savings. Last year when many people were in foreclosure and filing for bankruptcy, I was lucky enough to buy my house with a 20% down that I had been saving for that purpose. I believe immigrants have a different perspective in life because we know what is it not to have all the confort and government help that the US offers to its people. We don't feel the need to live better than the our neighbors, we just want to offer our children what our parents couldn't afford to offer us. Thank you.

Aug. 17 2010 11:04 AM

who would that be?

Aug. 17 2010 11:03 AM
John from office

Hispanics, educated or not work, begin businesses and add to this nation. Unlike other groups that are a drain and only see themselves as victims.

Aug. 17 2010 10:59 AM

all immigrants know college is important

Aug. 17 2010 10:57 AM
John from office

Brian, why do you insist on using the LATINO label, while the well informed guest ssays HISPANICS, a much more encompassing label.

You insist on being PC at all times.

My Parents both had an 8th grade education, but all six of their kids have Graduate degrees. Because they cared. Ties into yesterdays story on Hunter High Schools.

Aug. 17 2010 10:56 AM
Bah humbug

You have to dig deeper on that "hispanics pay cash" thing. Are they "paying cash" by obtaining payday loans? If so, then they are not debt averse.

Also, if hispanics are having more children than the rest of the population, then they are not "debt averse."

I distrust the results of this's in the interests of Univision to be able to paint for advertisers this rosy picture of Univision's core audience.

Aug. 17 2010 10:56 AM

all immigrants know college is important

Aug. 17 2010 10:55 AM
Henry Escobar from Elizabeth NJ



...just about the biggest contributors
to the hispanic's everyday disinformation.


Their motto is:
"Let's criticize the immigration laws,
but not really explain the causes.
Let's blame -instead- everything on Hugo Chavez,
Evo Morales, The Castros, Daniel Ortega, The Kirchners, Rafael Correa blah blah, blah blah, blah blah".

"...and feed them soccer and soup-operas when not doing the above".

Aug. 17 2010 10:23 AM

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