Doctors' Prescribing Produce to Help Fight Obesity

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In an effort to help fight childhood obesity, doctors at several Massachusetts health centers have begun distributing prescriptions for farmers' market produce to their patients.

The doctors participating in the new pilot program give coupons amounting to one dollar each day for every member of a patient's family to be used at local farmers' markets. The doctors plan to track their patients in the program, to determine how the prescriptions affect their eating habits and health.

Natasha Singer, a business reporter for The New York Times who covers the pharmaceutical industry, describes the program and its potential impact on the country's ongoing battle with obesity.