The Brian Lehrer Show Edit this Published in The Brian Lehrer Show Redeeming BP? Listen 18 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/89947/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Elsie Maio, president of Maio & Co. Brand Consulting, discusses what BP has to do to rehabilitate its image and what others should do to hold them to their promises.