Morrie Yohai, Creator of Cheez Doodles, Dies at 90
Tuesday, August 03, 2010
The man who created Cheeze Doodles, the crunchy, tube-shaped orange snacks, has died. Morrie Yohai's son, Robbie, confirmed that his father died of cancer at his Long Island home in Kings Point on July 27 at the age of 90.
Yohai was born in Harlem, and created Cheeze Doodles in the 1950s while working at the Old London Foods factory in the Bronx. Robbie explained that his father used the factory's machines to create the snack's unique shape out of liquefied cornmeal. He then covered the puffed tubes with cheddar cheese and baked them.
According to The New York Times, Yohai refused to take sole credit for creating the snack, but his family, especially his wife, Phyllis, often pointed out his achievements. She told the Times that she calls their Long Island home "the house that Cheez Doodles bought."
And while Yohai was perhaps best known for Cheeze Doodles, Robbie says his father dabbled in other fields as well -- from Hebrew mysticism to environmental conservation. He even served as an associate dean of the business school at the New York Institute of Technology on Long Island.