Brooklyn Borough President Marty Markowitz is asking for Apple to plant a seed in his neighborhood.
In a letter to Apple CEO Steve Jobs, Markowitz pitches Brooklyn as 'the coolest place on earth' and bemoans the fact that Manhattan has four Apple locations while his borough has none. He also takes another intra-city jab, noting, 'our 'suburb' of Staten Island’s even got one.'
Markowitz's wink-and-nod attempt to capitalize on the Apple buzz ends, of course, with the email signature, 'Sent from my iPad.' Markowitz's office says the borough president got his tablet computer in Manhattan.
Markowitz's full letter is below the video.
Dear Mr. Jobs:
As you surely know, in the creative world, there’s no place hotter than Brooklyn, U.S.A. Just like “Apple,” Brooklyn is now an international “brand,” signifying the coolest place on earth to live, work, play and create.
I know you’re always dreaming up the next big thing—here's a suggestion: Hit the big time and bring an Apple store to Brooklyn! As we speak, Manhattan’s got four Apple stores, and our “suburb” of Staten Island’s even got one.
It’s time to bring the goods to the real market—the Mac-loving designers, writers, artists, bloggers, musicians, creative innovators and tech entrepreneurs in Brooklyn neighborhoods like Williamsburg and Greenpoint, Fort Greene and Clinton Hill, Park Slope and Carroll Gardens, Bedford-Stuyvesant and Crown Heights, Prospect Heights, DUMBO, Red Hook and beyond.
Downtown Brooklyn is the third largest business hub in New York City—with more college students than Cambridge, Massachusetts. And these days, tourists visiting NYC are staying in Brooklyn hotels, dining at our renowned Brooklyn restaurants, hitting our clubs and cultural hot spots (and hey, if they want to take a day trip to Manhattan, that’s okay!).
One more thing...
As Brooklyn borough president, I invite you to come to Brooklyn for a meeting, tour our borough and explore possible sites. I will even visit you in Cupertino—one hour is all I ask—and make the pitch of a lifetime for the biggest retail launch of the decade.
Let’s make “Apple Brooklyn” the ultimate prototype store—one that changes the game yet again, with a retail experience that offers superior educational outreach and catalyzes entrepreneurial partnerships—a kind of “eTown Square”.
This is my official invitation: Let’s make it happen!
An Apple Store Grows in Brooklyn!
Brooklyn Borough President
Sent from my iPad