Main Street NYC: Brooklyn Industries on Smith Street

Wednesday, May 06, 2009

The last time I reported on Smith Street, home to many boutiques and restaurants and squeezed between Boerum Hill, Cobble Hill and Carroll Gardens, it was January. It was cold. And store managers complained that there was very little foot traffic. This time, I spent some time with one of the street's anchor retailers, $14 million clothing chain Brooklyn Industries, to investigate one company's adaptations to the recession.

Temperatures are Rising, But What About Sales? May 7, 2009
by Lisa Chow


The Smith Street store is one of 11 Brooklyn Industries stores in New York City. The company opened a store in Chicago last year, and one in Portland, Oregon, this year.

Seeing a big drop in sales, Brooklyn Industries has cut factory orders, laid off three workers, and co-founders, couple Funk and Vahap Avsar, took a $1 salary last quarter.


Inside the Smith Street store

Brooklyn Industries manufactures globally and prints its T-shirts locally in Red Hook. Interestingly, the U.S. consumer spending slump has presented the company with an opportunity: the ability to make better clothes closer to home. Big retailers, including The Gap, The Limited, and Abercrombie and Fitch, are scaling back their orders. In turn, factories in Peru, known for high-quality cotton, are scrambling to find new business and reducing their minimum order requirements, giving Brooklyn Industries a chance to shift some of its manufacturing from China to Peru. This week, Funk and her production manager Lisa Lazarus are in Lima, Peru, touring factories.


Brooklyn Industries' co-founder and CEO Lexy Funk

Funk, 38, started her career as a photographer. To cut company expenses, she's now doing the photo shoots for her Brooklyn Industries stores' poster displays.

Funk, her husband, and two sons lived above the Smith Street store from 2005 to 2007. The space came with the store, as part of the lease. The family now lives in Prospect Heights but is considering moving back to that space on Smith Street. It's just one more saving-money strategy.

Here's Funk describing why she loves Smith Street.

Funk sat down with me twice for this story.


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Comments [4]

WNYC - WNYC News Blog » Main Street NYC

[...] Main Street NYC: Brooklyn Industries on Smith Street [...]

Dec. 18 2009 05:45 PM

Why don't they rename it Beijing Industries? All their products are made in China. As soon as they created this faux made in Brooklyn cool image, they switched to China sweat shops. It's phony and it's annoying.

Jul. 07 2009 03:44 PM

Lexy Funk and her Husband are very inspiring to entrepreneurs in these hard economic times. I can learn a lot from seeing where her company goes and how she stabilizes during financial difficulties.
Best of luck and hope to meet you one day.
Robert Vinas Jr

May. 07 2009 10:36 AM

Brooklyn Industries and other Smith Street businesses will save money this summer if they keep their doors closed when the air-conditioning is on, rather than air-conditioning the sidewalk as they did last year.

May. 07 2009 07:42 AM

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