How to Save the Pork Industry

Tuesday, May 05, 2009

by Jennifer Hsu of The Takeaway

You can't get swine flu from eating pork. (And it’s not even called swine flu anymore--technically it’s H1N1 Influenza A.) Nonetheless, the pork industry can’t be happy about having its product associated with a frightening illness, even if that association is completely imaginary. Advertising consultant Cindy Gallop joins The Takeaway with her creative suggestions for resuscitating a product that's been sullied by circumstances.


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