How to Save the Pork Industry

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by Jennifer Hsu of The Takeaway

You can't get swine flu from eating pork. (And it’s not even called swine flu anymore--technically it’s H1N1 Influenza A.) Nonetheless, the pork industry can’t be happy about having its product associated with a frightening illness, even if that association is completely imaginary. Advertising consultant Cindy Gallop joins The Takeaway with her creative suggestions for resuscitating a product that's been sullied by circumstances.