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NYC Olympic Bid Offers Free Marketing

Monday, April 18, 2005

The city has sweetened its bid for the 2012 Olympics by offering financial and promotional incentives.

Mayor Bloomberg made a pledge to market every Olympic sport - for free - in the seven years leading to the 2012 Summer games. His comments came Sunday at a conference in Berlin, where the five candidate cities got another chance to make their pitches before Olympic sports federation leaders.

The mayor unveiled plans for a sports marketing council, to be chaired by NBA Commissioner David Stern. It would offer free marketing, advertising and other assistance to help the sports raise their profiles in the US.

Bloomberg said the federations would benefit from the city's stature as a media, financial and marketing capital.

With more than two dozen International Olympic Committee members in attendance, the Berlin meeting offered the last major showcase for the bid cities before a winner is selected on July 6th.

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