Streams

Store Owners Hold Their Breath, Eye December Sales

Monday, December 07, 2009

Many boutiques are closely tracking their sales numbers as December is often a make or break month for those stores that rely on big holiday sales. WNYC's Lisa Chow reports.

REPORTER: Charles Branstool didn't feel particularly optimistic coming into this holiday season. He owns Exit 9, a gift store with locations in the East Village and Smith Street in Brooklyn.

BRANSTOOL: We're not quite on target with our numbers the way we thought we would be. October and November were not as big as a turnout for us.

REPORTER: He says his store in the East Village hasn't turned a profit at all this year, but as he walks around his well stocked Brooklyn store, selling everything from screen printed pillow cases to a magnetic toy called buckyballs, he tries to keep an open mind.

BRANSTOOL: The month of December can do wonders, so who knows?

REPORTER: If it doesn't, he says he'll either close one store, or continue to dip into his savings, and hope sales recover, a choice many retailers will face after Christmas. For WNYC, I'm Lisa Chow.

Tags:

More in:

News, weather, Radiolab, Brian Lehrer and more.
Get the best of WNYC in your inbox, every morning.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.

Sponsored

Latest Newscast

 

 

Support

WNYC is supported by the Charles H. Revson Foundation: Because a great city needs an informed and engaged public

Feeds

Supported by