Lisa Chow is the economics reporter at WNYC. She tries to explore in her stories surprising aspects of New York’s many economies—in plain view or hidden, in neighborhoods or sectors.
Store Owners Hold Their Breath, Eye December Sales
Monday, December 07, 2009
New York, NY —
Many boutiques are closely tracking their sales numbers as December is often a make or break month for those stores that rely on big holiday sales. WNYC's Lisa Chow reports.
REPORTER: Charles Branstool didn't feel particularly optimistic coming into this holiday season. He owns Exit 9, a gift store with locations in the East Village and Smith Street in Brooklyn.
BRANSTOOL: We're not quite on target with our numbers the way we thought we would be. October and November were not as big as a turnout for us.
REPORTER: He says his store in the East Village hasn't turned a profit at all this year, but as he walks around his well stocked Brooklyn store, selling everything from screen printed pillow cases to a magnetic toy called buckyballs, he tries to keep an open mind.
BRANSTOOL: The month of December can do wonders, so who knows?
REPORTER: If it doesn't, he says he'll either close one store, or continue to dip into his savings, and hope sales recover, a choice many retailers will face after Christmas. For WNYC, I'm Lisa Chow.