Streams

Soda Tax Ad War Hits TV Airwaves

Wednesday, March 10, 2010

Opponents of a proposed sugary beverage tax are escalating their fight against Governor Paterson. WNYC's Fred Mogul reports on the brewing ad war and the political fight ahead for the tax.

REPORTER: The American Beverage Association, a powerful trade group, launched both national and local TV ads Tuesday. The local ads feature grocery store owners from the Bronx and Rochester saying the tax would hurt their customers.

TV AD: This is another way to get into our pockets.

REPORTER: The national ads tout the success of a movement to limit the serving of soda in schools, but they cite research paid for by the Beverage Association. A spokesman says in New York the group plans to spend enough on cable TV to match the ad buys of groups supporting the so-called soda tax.

HOST: Earlier this week, a bipartisan group of 11 state senators came out against the tax. That would be enough to kill it unless it's inserted into the budget bill. If that happens, senators would need to reject the whole bill in order to scrap the tax.

Tags:

More in:

News, weather, Radiolab, Brian Lehrer and more.
Get the best of WNYC in your inbox, every morning.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.

Sponsored

Latest Newscast

 

 

Support

WNYC is supported by the Charles H. Revson Foundation: Because a great city needs an informed and engaged public

Feeds

Supported by