For those living on the streets, newspapers could prove to be an unlikely lifeline this winter. Taxi, a Toronto-based advertising agency, is donating thousands of its high-tech, sub-zero coats to the homeless. The jacket, when filled with an assortment of op-eds, sports, movie listings and classified pages, is as protective as any down-filled coat. For a look at this news many can use, The Takeaway turns to Taxi's Steve Mykolyn, the creative force behind the winter gear.
"We talked to different social agencies about what was something that homeless people could use: it was socks, hat, a coat." — Steve Mykolyn on a cold weather coat for the homeless