Arizona Losing Tourists, Seeks to Rebrand

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Flags of Arizona and the U.S.
From and

In the wake of Arizona's new immigration law, the state is facing a growing public relations problem, and big potential losses in tourism and other forms of revenue. Everyone from convention-goers to bands on tour are avoiding the state, and the city of Phoenix predicts a loss of $90 million over the next five years because of these cancellations. We want to know from you: If you were to rebrand YOUR state, what slogan would you come up with? Tell us in six words or fewer. 

Advertising consultant, Cindy Gallop, helps us dissect the problem faced by Arizona and the challenges of rebranding an entire state.