Branding and the Meaning of Life

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Thursday, September 17, 2009

Advertising industry insider James P. Othmer takes a look at how branding influences our day-to-day lives. Pulitzer Prize-winner Tracy Kidder discusses his latest book, Strength in What Remains, about the experience of an immigrant from Burundi in the United States. Also, Paul Rudnick talks about his new collection of humorous essays. Plus, our latest Underreported segments look at the problem of "underbanking" and plans by France to include "happiness" in its GDP calculations.


James P. Othmer, an award-winning creative director and copywriter for more than twenty years, takes a look at advertising and its influence on our lives in Adland: Searching for the Meaning of Life on a Branded Planet.

Event: James Othmer will be participating in an Adweek panel discussion ...

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Strength in What Remains

Pulitzer Prize-winning author Tracy Kidder tells the story of Deo, an immigrant from Burundi who came to America with nothing in search of a new life and eventually became a doctor. Kidder’s book Strength in What Remains is about one man’s remarkable American journey and of the ordinary ...


I Shudder

Humor writer Paul Rudnick takes a close look at all manner of subjects: from living in a series of increasingly bizarre apartments in New York City to cavorting with his artist friends to dealing with showbiz personalities to the finer points of coping with one's family. His new book of ...

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Week of the Collapse: Credit Freeze

All this week we’re telling the stories behind the unraveling of our financial system in two minutes or less. Today, we look at the credit freeze. This segment contains excerpts from an interviews we conducted with Margaret Atwood and The New Yorker’s John Cassidy. You can hear the full interviews ...


Underreported: Underbanking

Over 100 million Americans are “underbanked”—meaning they either cannot access or choose not to use traditional financial services offered by mainstream banks. Instead, they turn to alternatives like check cashing services, prepaid cards, and payday loans. On today’s first Underreported Melissa Koide, deputy director of the Asset Building Program at ...

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Underreported: The New French GDP

Earlier this week French President Nicolas Sarkozy announced that his country would now be taking happiness and well-being into account when it calculates its Gross Domestic Product. Ben Hall Paris correspondent for the Financial Times explains how this change will affect France’s GDP and why the country is urging other ...

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