Maybe That’s Why it’s Called a "Discover" Card

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Credit card companies know a lot more about you then you think. Faced with huge losses, they've turned to consumer profiling to find out everything from what kind of birdseed you buy to which bars you frequent, all in an effort to get you pay your bill. New York Times reporter Charles Duhigg investigated their practices. His report, "Something Borrowed" appears in the Times' Sunday Magazine.