The Leonard Lopate Show Edit this Published in The Leonard Lopate Show The Billion Dollar Game Listen 26 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe width="600" height="130" frameborder="0" scrolling="no" src="//www.wnyc.org/widgets/ondemand_player/wnyc/#file=json/57713"></iframe> Share on Facebook Share on Twitter Email a Friend During Super Bowl Week, sales of big-screen TVs increase by five hundred percent! Allen St. John, journalist and author of The Billion Dollar Game, talks about the business side of the Super Bowl. Weigh in: How much do you spend on your Super Bowl celebrations? Are you cutting back because of the economy?