The Billion Dollar Game

Wednesday, January 28, 2009

During Super Bowl Week, sales of big-screen TVs increase by five hundred percent! Allen St. John, journalist and author of The Billion Dollar Game, talks about the business side of the Super Bowl.

Weigh in: How much do you spend on your Super Bowl celebrations? Are you cutting back because of the economy?


Allen St. John
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Comments [7]

sophie from manhattan

Hey another stat about Superbowl Sunday... it's the one day of the year with the highest reported cases of domestic violence against women.

Jan. 28 2009 01:56 PM
Norman from NYC

You can have Wall Street Journal reporters who interviewed all the economists and business people who know anything about it, and write a story that makes it clear that the cities lose money on it.

Jan. 28 2009 01:52 PM
Jay F. from manhattan

Amazing numbers considering no one else in the world watches American football.

Jan. 28 2009 01:44 PM
Norman from NYC

The Wall Street Journal has printed many stories which said that cities that support sports teams always lose money on it.


Jan. 28 2009 01:44 PM
Mary from NJ

Were marketers crushed when the assumed Philadelphia v. Pittsburgh match-up did not occur this year?

Jan. 28 2009 01:37 PM
Elaina from Brooklyn

This is a question, not a comment. How much do the singers at half time get paid? Or are they there for free because they are promoting themselves?

Last year this caused much debate at our Superbowl party and we could not find the answer in the public realm.

Jan. 28 2009 01:37 PM
Ken from Soho

I spend ZERO dollars on "Super Bowl celebrations". I consider it a stupid waste of time and money. I'd like to rename it the "Stupid Bowl".

Jan. 28 2009 01:20 PM

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