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Wednesday, November 12, 2008

Why do we buy what we buy? Find out why some ads and jingles work and others don’t, and the role the subconscious plays in our marketing decisions. Also: a look at the extravagant life and shocking death of architect Stanford White. Israeli novelist Michal Govrin on her latest work. And Larry Ubell answers your home repair questions!


Michal Govrin and Larry Ubell

Buyology: The Science of Neuromarketing

Find out why we buy what we buy, and why some ads and jingles work and others don’t. Martin Lindstrom’s new book about how much neuromarketers know about our decisionmaking processes is Buyology.

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Stanford White, Architect

Hear about the rich legacy, extravagant life, and sensational death of the great architect Stanford White. Samuel White and Elizabeth White are co-authors of the new book Stanford White, Architect.

Samuel White will be speaking
as part of the Malkin Lecture Series
Wed. Nov. 12

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New Israeli Fiction

Israeli novelist Michal Govrin talks about her latest, Snapshots. It’s about a woman’s search for fulfillment in the politically and socially complicated setting of modern Israel.


The Guru of How-To

Larry Ubell answers your home repair questions! Call us at 212-433-9692 (212-433-WNYC) or leave a comment below.

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