Why do we buy what we buy? Find out why some ads and jingles work and others don’t, and the role the subconscious plays in our marketing decisions. Also: a look at the extravagant life and shocking death of architect Stanford White. Israeli novelist Michal Govrin on her latest work. And Larry Ubell answers your home repair questions!
WNYC 93.9 FM and AM 820 are New York's flagship public radio
stations, broadcasting the finest programs from NPR, PRI and American Public Media, as well as a wide range of award-winning local
programming. WNYC is a division of
New York Public Radio.