What Your Computer Use Reveals About You

Friday, September 19, 2008

What you do on your computer can reveal a lot about who you are. Find out how private entrepreneurs are mining data from your computer use, and what they’re doing with the info. Stephen Baker is author of The Numerati.


Stephen Baker

Comments [5]

Jeffrey Slott from East Elmhurst

To Mark from Manhattan,
If a person can't be bothered to spell-check his or her own resume, then how reliable or responsible can you expect that person to be with anything else?

Sep. 19 2008 12:44 PM
Amy from Manhattan

The difference is that when your local grocer or liquor store owner knew your preferences, they knew *why* you liked what you liked or didn't want your wife to know you were buying beer. Knowing you by the numbers isn't the same as knowing *you*, as an individual.

As for my Internet habits, as a freelancer, I do searches for work that have nothing to do w/my own interests, like diseases I don't have or drugs I don't need...& don't want to see ads for.

Sep. 19 2008 12:35 PM

The paradigm of the restaurant host that knows your drink preferences is entirely different from the kind of observation/analysis being talked about. In the former situation you're have the opportunity to know each other, openly. In the latter, you're being behaviorally mined with no awareness of how it's being done and no opportunity to learn about the 'other party'.

Sep. 19 2008 12:21 PM
Mark from Manhattan

WOW to think that people would just "dismiss " people the way LL did over a misspelling, I guess it makes them feel powerful, or complete in their own perfection. NO wonder the world is run the crappy way it is. It's all about appearance. Often talent and depth runs deeper.

Sep. 19 2008 12:16 PM
listener from NYC

aren't emails far from private to begin with?

Sep. 19 2008 12:12 PM

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