Americans won't stop squeezing the Charmin, despite the environmental impact

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From New York Times , and
We are all learning to make sacrifices for the sake of the environment, but one thing Americans have a hard time cutting corners on is their toilet paper. This national desire to have soft, fluffy, and strong paper is having an environmental impact and millions of trees are harvested every year to create Charmin, Cottonelle, and other premium brands. Leslie Kaufman of the New York Times' environmental desk has an article on the delicate subject in today's paper.

For more on the environmental impact of "premium" toilet paper, read Leslie Kaufman's article, Mr. Whipple Left It Out: Soft Is Rough on Forests in today's New York Times.