HBR Ideacast Published by HBR Ideacast 554: The "Jobs to be Done" Theory of Innovation Listen 24 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/690852/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.