Chrysler's Extreme Takeover

Monday, August 20, 2007

Cerberus Capital manages $26 billion in assets, including such familiar brands as Fila sporting goods, Mervyn’s department stores, Alamo and National rental cars, and Air Canada, yet somehow it keeps its own name out of the papers. In May, that changed. Condé Nast Portfolio senior writer Daniel Roth goes inside the secretive Wall Street firm to report on its highest-profile deal to date: the controversial purchase of automaker Daimler-Chrysler.

Read the full article, The Most Dangerous Deal in America, in the September 2007 issue of Portfolio.


Daniel Roth
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Comments [1]

eric fluger from jersey city

the analysis of chrysler's problems seems a bit lacking.

for one thing, chrysler had OEMed small cars from mitsubishi for several years until mitsubishi developed enough credibility and name recognition to go direct, which left chrysler without a small car line.

for another, daimler and chrysler just never seemed very complementary at a very basic level. they both made big vehicles. they were natural competitors. might have made more sense to team up with another company that made small vehicles after the mitusbishi relationship fell apart.

Aug. 20 2007 12:36 PM

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