The Story of Oooooooh

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Melisma, the art of running many notes from one syllable, dates to Gregorian chants and Indian ragas. It was adopted by African-American churches and popularized by soul singers like Sam Cooke and Aretha Franklin. In another installment of our Thursday series, "Sing Out," we’ll find out how melisma became the singing style among American Idol contestants. We're joined by Laura Barton, columnist for the British newspaper The Guardian, and Anthony Heilbut, Grammy-award winning music producer and author of The Gospel Sound: Good News and Bad Times.