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Selling the Census

Tuesday, February 09, 2010

The 2010 Census is coming, and the government wants you to know about it. New York Times advertising columnist Stuart Elliot discusses the media blitz - and the large amounts of funding - that drives census awareness.

Snapshot of America: The Census Ad Campaign (See More)

Guests:

Stuart Elliot

Comments [10]

Serge from Jersey City, NJ

Globally, the most watched show is the FIFA (soccer) World Cup Final. Unmathced by any Superbowl.

Feb. 09 2010 11:57 AM
the truth!! from BKNY

John McCain is/was raising hell b/c he didnt think of it first!

Think have you ever seen a census commercial prior to now?

Feb. 09 2010 11:56 AM
Tony from Santa Clara, CA

I thought the Google clip was creepy actually. This guy's entire life can be inferred by Google from his searches.

Feb. 09 2010 11:56 AM
Jon from Brooklyn

For a snapshot of America it was an odd choice that they used a bunch of white people in a bougie flavored spot.

Feb. 09 2010 11:55 AM
hjs from 11211

a right wing friend of mine thinks if you fill out the census that obama and his commie government will use the info for KGB style surveillance of americans

Feb. 09 2010 11:54 AM
Doug from Greenpoint

It seems like everyone's saying, "the commercial was too subtle, too complex for the American public...not me, of course, just everybody else"

Feb. 09 2010 11:54 AM
JB from Westchester

When is the census mailing going to happen anyway? I think what adds to the confusion is that it's a lot of PRE-talk right now, but no one has received a form.

Feb. 09 2010 11:54 AM
Sheldon from Brooklyn

It's being discussed on the show so the publicity was certainly worth it

Feb. 09 2010 11:53 AM
Joachim from across from macys

Also, People sit around and watch the ads carefully during the super bowl. During Idol they run to the kitchen.
I say good use of the $$$

Feb. 09 2010 11:52 AM
Matt from New York

Ah - so the census commercial was funny. And smart. I was wondering why John McCain was raising such hell about it.

Feb. 09 2010 11:46 AM

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