The Reselling of President Obama

Monday, September 16, 2013

US President Barack Obama arrive on stage after winning the 2012 US presidential election November 7, 2012 in Chicago, Illinois. Barack Obama arrives on stage in Chicago, Illinois after winning the 2012 election November 7, 2012. (Saul Loeb/AFP/Getty Images)

Richard Wolffe talks about the marketers, message-shapers, and ad-makers behind President Obama’s 2012 reelection campaign. In The Message: The Reselling of President Obama, he describes the challenges—a dismal economy, the faded hopes of the first campaign, and a struggle for money—and how the campaign faced them.


Richard Wolffe

Comments [2]

Amy from Manhattan

I think Democrats' losing the House majority was at least partly Pres. Obama's fault, in particular because he didn't campaign for Democratic Congressional candidates. When Mitt Romney said that if Obama were re-elected his 2nd term would be like his 1st, he should have responded that if he were re-elected w/the same Republican Congress, *then* his 2nd term would be like his 1st. I can't understand why he didn't.

Sep. 16 2013 01:35 PM
Meredith from nyc

please comment--a Times article recently said Obama was comfortable with larry summers, and felt he could depend on him in a crisis. Now Senators told Obama they wouldn't support Summers as fed chairman. 350 economists wrote to Obama against Summers. Does Obama's support for him show his insecurity and lack of confidence? And that he really agrees with the power of the economic elite?

Sep. 16 2013 01:10 PM

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