The Reselling of President Obama

Barack Obama arrives on stage  in Chicago, Illinois after winning the 2012 election November 7, 2012.

Richard Wolffe talks about the marketers, message-shapers, and ad-makers behind President Obama’s 2012 reelection campaign. In The Message: The Reselling of President Obama, he describes the challenges—a dismal economy, the faded hopes of the first campaign, and a struggle for money—and how the campaign faced them.