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Sensational Spelling Bee

Thursday, September 12, 2013

Companies and brand names sometimes contain an intentionally misspelled word, and this is known as "sensational" spelling. For example, the word "Blue" in "Blu-ray" purposely leaves out the 'e.' Host Ophira Eisenberg leads a husband-and-wife pair of contestants through a round full of these types of words, in what we could call a 'misspelling-bee.'

Source: NPR

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