The Brian Lehrer Show Published by The Brian Lehrer Show Product Review Regulations for Bloggers Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/31576/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend The Federal Trade Commission released new rules that require bloggers to disclose all money or gifts they receive in exchange for publishing product reviews. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, discusses his take on the FTC's new regulation. Calling all bloggers! Do you blog product reviews to get free stuff? Do you send free stuff to bloggers? Comment below!